
About us
The Human Side of Modern Finance
At Aplin, we believe that behind every thriving Limited Company is a clean, precise, and proactive finance function. Founded in 2016 by Victoria Russell, we’ve evolved from a vision of collective business support into a specialist finance partner for the modern entrepreneur.
Our Identity
We aren't a traditional, "stuffy" accountancy practice. We are a flexible, remote-first team of finance professionals who act as an extension of your business. We speak your language, understand your growth pains, and move at the speed of your industry.
Profit with Purpose
We believe business growth shouldn't come at a cost to the planet. As a Play It Green supporter, sustainability is woven into our operations. We don't just help you grow your bottom line; we help grow the planet's canopy by planting 10 trees for every new client who joins us.
Leadership & Mentoring
While our core is commercial finance support, we remain committed to the entrepreneurial community. Our founder provides separate mentoring sessions for early-stage founders looking for strategic direction and operational clarity.
She is also the founder of Rising Youth Entrepreneurship CIC, a local non-profit that provides Entrepreneurship programme for 16-21 year olds, aimed primarily at those classed as NEET ( Not in Education, Employment or Training)


In the Community
At Aplin Accountancy we are proud to support the Cherwell Collective (CIC), a local cause that are close to our hearts.
CIC empowers the Oxfordshire community to reduce waste and lower their carbon footprint.
Charity
Over the years Victoria has supported several local Charities.
In 2023, she took part in the OX5 Run and helped raise over £1000 for Oxford Hospitals Charity as well as taking part in the Race for Life, raising funds for Cancer Research.


In 2024 she took part in the Blenheim 7K on behalf of OneEighty, a local charity that supports and engages young people to live motivated and successful lives who would otherwise be struggling to engage with education and their community around them
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